Services

Only 2% of British children have the skills to spot misinformation and only 13% of Europeans could differentiate between literal and satire content.

Say No to Disinfo design, implement and iterate media literacy campaigns, armed by insight from thousands of experiments and AI-augmented. Our programmes are clearly defined to optimise for disinformation resilience, highly personalised for niche demographics and our monitoring and evaluation ensure continuous improvement to increase effectiveness over time.

We test messaging, channels, formats, networks and structures to identify optimal design for each demographic. Our processes are informed both by access to open and closed-source evidence/data, and proprietary data from our own campaigns.

We identify core value drivers and create trust maps that underlie them. This enables us to identify information threats that have the highest organisational impact, the most vulnerable nodes.

We use a mixture of OSINT and proprietary tools to monitor narratives across channels based on vulnerabilities identified. This is analysed by in-house expert analysts and AI tools.

We identify key channels by identifying your key stakeholders, their digital footprints and where they’re most active online. We identify key words/phrases, leveraging vulnerability analysis to design alert management. We synthesise and analyse content from alerts for early identification of coordinated disinformation campaigns.

We start by demystifying information threats based on key parameters, such as actors, narratives, targets, topics, geographies, channels, techniques.

This is then cross-referenced with data from thousands of empirical experiments on comparable threats to survey evidence. Analysis of this data by in-house experts and AI inform optimal intervention design and implementation considerations.

We then run multivariate testing and multi-armed bandits based on the analysis to iterate and optimise over time.