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Media Literacy Programmes


Only 2% of British children have the skills to spot misinformation and only 13% of Europeans could differentiate between literal and satire content.

Say No to Disinfo design, implement and iterate media literacy campaigns, armed by insight from thousands of experiments and AI-augmented. Our programmes are clearly defined to optimise for disinformation resilience, highly personalised for niche demographics and our monitoring and evaluation ensure continuous improvement to increase effectiveness over time.

We test messaging, channels, formats, networks and structures to identify optimal design for each demographic. Our processes are informed both by access to open and closed-source evidence/data, and proprietary data from our own campaigns.

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The Problem

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